The Fortune India
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Jacqueline Fernandez glows in Lotus Herbals White Glow Campaign

India’s leading natural beauty care company Lotus Herbals unveils a new campaign with its gorgeous Brand Ambassador Jacqueline Fernandez, for its WhiteGlow Vitamin C range of skin care products. As the face of the brand, Jacqueline will appear in a high voltage multimedia campaign which will run across TV, digital, social media platforms and multiplexes PAN India. The new TVC primarily focuses on the newly launched Lotus Herbals WhiteGlow Vitamin C Gel- Crème SPF 20. This unique gel+crème has a non-sticky, lightweight formulation which is packed with the goodness of Yuzu Lemon and Kakadu Plum extracts infused with the power of 100X more Vitamin C. It helps in skin brightening and locks in skin moisture for a fresh glowing appearance. It also reduces dark spots and pigmentation while providing deep hydration and protects the skin from sun damage with SPF 20.

The brand messaging of the new TVC sets out to inform the consumer that all Vitamin C creams are not the same. The film unfolds with Jacqueline and her friend strolling into a cosmetic store looking for a Vitamin C enriched cream that would help remove dark spots.  Jacqueline enlightens her friend about the Lotus WhiteGlow Vitamin C Gel Crème a unique innovation that is a special blend of gel + creme that contains 100x more Vitamin C, enriched with Yuzu Lemon and Kakadu Plum extracts. It’s non-sticky formula absorbs easily and reduces dark spots giving the skin an amazing glow. The film concludes with Jacqueline reaffirming her trust in Lotus White Glow Vitamin C Gel Crème for her skincare regime.

Expressing his enthusiasm on the latest addition to the WhiteGlow range, Mr. Nitin Passi, Chairman and Managing Director, Lotus Herbals, says “Lotus has been an innovator in beauty and we are happy to introduce the unique Lotus WhiteGlow Vitamin C Gel Creme, an innovative extension of our immensely popular WhiteGlow skincare series. Committed to formulating clean & transformative beauty solutions tailored for Indian skin, the WhiteGlow Vitamin C Gel Creme represents a true breakthrough with a unique Gel Creme formulation made to revolutionize the way you experience radiant beauty.”

The Brand Ambassador for Lotus Herbals WhiteGlow, Actress Jacqueline Fernandez elaborates, “The last 5 years of my association with Lotus Herbals has been an absolutely delightful journey. I’m not only their biggest fan but also a very satisfied customer. Once again, they have managed to leave me spell-bound with their new and innovative WhiteGlow Vitamin C range and I can vouch it’s going to be a game-changer in the skincare category. Now, get ready to experience a radiant transformation – the natural way. Your skin deserves this nourishing magic!”

As the face for Lotus Herbals WhiteGlow, the stunning actress Jacqueline Fernandez will appear in multimedia campaigns spanning TV, digital, in store, POP and social media platforms. With its biggest media plan for Lotus WhiteGlow Gel Creme the brand will run a TVC with Jacqueline, on top performing GEC channels and Mega Impact properties. Targeting a wider audience the TVC will be aired across top-performing regional channels and shows. The campaign will also run on the brands social media platforms including Facebook, Instagram and YouTube. In-store branding and POP will include banners, danglers, table-tops and posters. Additionally, the brand film will play along movie blockbusters across multiplexes PAN India to attract maximum eyeballs and enhance brand visibility.

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