The Fortune India

Coodle: Empowering New-Age Parents with Sustainable Baby Gear Solutions

Bangalore, (Karnataka) [India]:, the foremost online platform headquartered in Bengaluru is on a mission to transform the parenting realm through its inventive online baby equipment renting solutions. Tailored for modern parents and grandparents, an online marketplace with its diverse selection of meticulously maintained baby equipment, guaranteeing convenience, hygienic and eco-friendly gears with an option to choose between lifestyle & economic products with its user-friendly online platform. The company is dedicated to fostering a user-friendly online community for sustainable gear sharing and pre-loved gears on sale, aiming to do their bit on reducing carbon footprints. The concept of new-age smart ownership has garnered substantial attention, offering substantial relief to parents in everyday situations and during travels. 

Coodle’s unique model emphasizes “Cost of Use” over “Cost of Ownership,” making parenting 60% more affordable. By offering top-quality products from renowned International brands such as Maxi Cosi, Chicco, Graco, Mother Care, Baby-trend to Indian brands such as Baby Hug, Luv Lap & many more, the firm ensures that each child experiences nothing less than the best. The company’s commitment to hygiene is unparalleled, implementing a rigorous 6X hygiene protocol to guarantee the utmost safety for children.

Recently, Coodle was rewarded with ‘Best Social and Environmental Impact Startup’ at the Business Excellence Awards 2023 for its excellent work in the industry. The program was graced by prominent faces – Tejasvi Surya, Member of Parliament, M Satish Reddy, Member of Legislative Assembly and  Mr Prafull Billore, Founder MBA Chaiwala. This accolade underscores Coodle’s promising efforts and dedication towards its work.  

One of the company’s standout features is its focus on gear-share promoting social and environmental well-being, promoting and encouraging gear sharing and up-cycled gears, Coodle contributes to reducing the environmental impact of millions of baby gear. The company’s approach not only benefits parents financially but also aligns with the eco-conscious mindset of the modern generation.  

The firm distinguishes itself with a notable emphasis on promoting social and environmental well-being through gear sharing and selling up-cycled baby gears. By actively endorsing and encouraging the use of shared and upcycled baby gear and a vision to contribute significantly to mitigating the environmental impact associated with baby gears. This approach not only provides financial benefits to parents but also aligns with the eco-conscious mindset prevalent in the modern generation. 

Coodle (Online marketplace) , a peer-to-peer platform designed for parents with existing baby gear investments, provides the choice to sell their gently used baby equipment or seize the opportunity to generate passive income by renting out their unused gear through the platform.

It is India’s first online platform offering curated pre-cared baby equipment on resale and subscription to new-gen parents. With a focus on affordability, convenience, and environmental sustainability, Coodle provides a range of baby gear rentals. By promoting gear sharing and recycling, Coodle is redefining parenting for the new generation, making it accessible, eco-conscious, and hassle-free.

Customer satisfaction stands as the cornerstone of the company’s success, echoed by testimonials from delighted customers that underscore the company’s commitment to excellence. One customer shared, “Coodle provided everything I needed for my grandchildren’s stay. They were professional and efficient.” Another praised the company’s top-tier prams, stating, “Coodle eliminated a lot of traveling stress during our twelve-day trip with multiple families and four kids.”

The platform’s offerings are tailored to meet the needs of new-age parents, toddlers, and grandparents, fostering connections across generations through its user-friendly online community. Whether its prams, car seats, Cribs, battery-operated toys or ride on toys, or other essential baby gear, it ensures a seamless experience for both parents and partners. 

Post Covid-19, the company has experienced rapid growth, expanding its inventory from 20 gears in 2021 to an impressive 375 gears in 2023. The company’s journey reflects its unwavering commitment to making parenting a joyful and stress-free experience. Coodle’s vision goes beyond mere convenience; it aspires to a future where parenting is not only affordable and convenient but also sustainable and eco-friendly.

As India’s pioneer online platform offering curated pre-cared baby equipment through resale and subscription to the new generation of parents, emphasizes affordability, convenience, and environmental sustainability. Its range of baby gear rentals, including strollers, car seats, cribs, and more, promotes gear sharing and up-cycling, redefining parenting for the new generation by making it accessible, eco-conscious, and hassle-free.

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