The Fortune India

Transforming Hairstyling: The Innovation and Tradition of TONI&GUY

Transforming Hairstyling The Innovation and Tradition of TONI&GUY

In 1963, four brothers embarked on a journey that would revolutionize the hairdressing industry from the bustling streets of South London. Inspired by their father Franco’s passion for business and commitment to the craft, Toni, Guy, Bruno, and Anthony Mascolo opened the first TONI&GUY salon. Franco Mascolo, a respected hairdresser, taught his sons the importance of treating every customer as an individual, a principle that has become the cornerstone of TONI&GUY’s global brand.

A Family-Centered and Innovative Vision

From its humble beginnings, TONI&GUY has grown into a global leader in the hairdressing sector. The Mascolo brothers aimed not only to continue their father’s legacy but also to surpass it by setting new standards in hair styling and democratizing access to top-notch education worldwide. Today, TONI&GUY stands for creativity, superior hair styling, and personalized customer service.

“Our goal has always been to improve the industry one hairdresser at a time,” explains Raghav Bhambri, Owner of Toni&Guy (North and West India). “We believe in the power of education and continuous training to maintain the highest standards of service and creativity.”

TONI&GUY in India

TONI&GUY’s expansion into India marked a significant milestone, bringing the brand’s innovative approach to hairdressing to a new audience. Since its entry into the Indian market, TONI&GUY has quickly become synonymous with excellence and style. Indian clients, ranging from celebrities to everyday professionals, have embraced the brand for its ability to combine international trends with local sensibilities.

Fashion and Hairdressing Pioneers

TONI&GUY’s dedication to blending hairdressing with fashion has set it apart in a competitive market. Each visit to a TONI&GUY salon promises more than just a haircut—it’s an experience that combines the latest trends with individual preferences. This inventive methodology has garnered TONI&GUY a devoted fan base and numerous awards over the years.

The Mascolo family’s belief in treating each client as an individual permeates the salon’s ethos. This approach ensures that every haircut, color, and style is tailored to the client’s unique needs and preferences. This personalized touch has solidified TONI&GUY’s stellar reputation in India and worldwide.

The TIGI Revolution and Global Development

As TONI&GUY expanded globally, it launched the TIGI product brand, which quickly became popular among clients and hairstylists. TIGI products are renowned for their premium and innovative formulas, designed to help customers achieve salon-quality results at home. The introduction of these products has strengthened TONI&GUY’s standing as a pioneer in the hairdressing industry.

In addition to its range of products, TONI&GUY has established hairdressing academies worldwide, including in India. These academies underscore the salon’s commitment to training and education, offering top-notch instruction to aspiring hair stylists. This ensures that they uphold the brand’s values and deliver consistently high-quality service across all branches.

“Everything we do has education at its core,” says Raghav Bhambri. “Our academies are not just about teaching hairdressing techniques but also about instilling a sense of creativity and passion that our clients have come to expect from us.”

Commitment to Industry Leadership and Excellence

With more than 50 years of expertise, TONI&GUY has consistently emphasized professional growth and staff training. This commitment ensures that each stylist possesses the skills and knowledge to provide exceptional service. This is why TONI&GUY salons are known for their proficiency and meticulous attention to detail.

This dedication to quality has allowed TONI&GUY to remain at the forefront of the hairdressing industry. The salon stays current with trends and continuously evolves, ensuring that clients receive cutting-edge looks and personalized care. This approach not only meets but often exceeds client expectations, fostering enduring loyalty within the TONI&GUY community.

A Legacy of Innovation and Excellence

The transformation of TONI&GUY from a single South London salon to a renowned international brand is a testament to the vision and dedication of the Mascolo family. Their ability to merge hairdressing and fashion, along with their unwavering commitment to personalized client service, has set them apart in the market. As the brand continues to grow, it remains dedicated to its core values of innovation, excellence, and education.

“We’re excited about the future and proud of our legacy,” says Raghav Bhambri, Owner of Toni&Guy (North and West India). “Our goal is to continue pushing the boundaries of hairdressing and to inspire the next generation of hairstylists.”

In India and around the world, TONI&GUY remains a shining example of quality and innovation in the hairdressing industry. With a rich history and a promising future, TONI&GUY continues to set the standard for excellence and creativity.

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