In a world where fashion often races forward, Awadh By Shobha invites us to pause and appreciate the timeless elegance of tradition. This distinctive apparel brand, rooted in the heart of Lucknow, celebrates the exquisite art of Chikankari embroidery, skillfully blending it with contemporary styles.
Preserving the Chikankari Legacy
Chikankari, a type of hand embroidery dating back to the Mughal Empire, is renowned for its intricate and delicate craftsmanship. Executed using raw thread and a needle, each piece is a testament to India’s rich cultural heritage, particularly that of the Awadh region. While the technique has evolved over the centuries, its core principles remain unchanged: each motif tells a story, and every stitch honors the dedication of the artisan.
Commitment to Excellence
“Every garment’s journey begins with a deep respect for this ancient art form,” says Shobha Mathur, Founder, Awadh By Shobha, The brand’s commitment to quality is evident in every piece, from the meticulous hand-stitched embroidery to the selection of the finest fabrics. “Our mission is to preserve and promote the heritage of Chikankari while ensuring it remains relevant in today’s fashion landscape. Each piece is crafted with love and care, embodying the elegance and sophistication that Chikankari is known for.”
The Intricate Craftsmanship
Creating Chikankari embroidery is an art in itself. It starts with the design concept, where intricate patterns are thoughtfully created. These designs are then transferred onto the fabric, which serves as the artisans’ canvas. Techniques such as murrie work, adda ke kaam, darz, tepchi, channa patti, and shadow work bring the designs to life. This process demands exceptional skill and patience, as each stitch must be flawless.
“Our artisans are the heart and soul of our brand,” says Shobha Mathur. “Their expertise and dedication are what truly set our garments apart. We are proud to recognize and celebrate their extraordinary talent.”
A Curated Collection for Every Taste
Awadh By Shobha’s curated collection embodies the timeless beauty of Chikankari embroidery. Each piece, from elegant dupattas and stylish tunics to graceful sarees and kurtas, is designed to showcase the perfect blend of tradition and modernity. The fabrics are carefully chosen for their comfort and quality, ensuring that each garment feels as luxurious as it looks.
The brand takes pride in offering a diverse range of designs to cater to different tastes and occasions. Whether you’re looking for something traditional or contemporary, Awadh By Shobha has something for everyone. Their creations are not just clothes; they are works of art, each one unique and special, telling a story.
Blending Tradition with Contemporary Flair
Awadh By Shobha embraces modern fashion while staying deeply rooted in tradition. The brand’s designs feature classic Chikankari motifs with a contemporary twist, making them perfect for today’s fashion-conscious individuals. This fusion of old and new creates garments that are both timeless and stylish.
“Fashion is constantly evolving, and we believe in evolving with it while staying true to our roots,” says Shobha Mathur. “Our goal is to create pieces that are both classic and current, allowing our customers to embrace tradition without compromising on style.”
Celebrating the Artistry of Chikankari
With Awadh By Shobha, you can discover the beauty of Chikankari and immerse yourself in the grace of tradition. Each piece in their collection celebrates artistry, culture, and creativity. By choosing Awadh By Shobha, you are not only embracing timeless elegance but also supporting the artisans who continue this beautiful legacy.
In a world dominated by fast fashion, Awadh By Shobha stands as a beacon of timeless elegance. It proves that tradition and modernity can coexist harmoniously. Step into the world of Awadh By Shobha and experience the magic of Chikankari embroidery, where every garment is a masterpiece and every thread tells a story.
