In an exclusive interaction with Dharmisha Gokani, Director of D’aromas, we delve into the journey of building a one-stop solution for café and restaurant owners, the driving force behind their innovative product offerings, and their impact on the HoReCa industry.
Dharmisha shares insights on evolving trends, D’aromas’ contributions to popularizing innovations like popping boba, and their vision for shaping the future of the industry.
1. How has the vision of being a one-stop shop for café and restaurant owners evolved since the inception of D’aromas?
D’aromas was founded with the vision of simplifying the lives of café and restaurant owners by offering a comprehensive range of products and services. Over time, this vision has evolved to encompass not only high-quality ingredients but also innovative technology solutions, consultancy, and marketing support. By staying attuned to industry trends and customer needs, D’aromas has transformed into a holistic partner for the HoReCa industry, fostering long-term success for its clients.
2. Your product range is incredibly diverse, from popping boba to cutting-edge technology solutions. What inspired such a holistic approach to serving the HoReCa industry?
The HoReCa industry thrives on innovation, efficiency, and variety, and we recognized the need to address these elements comprehensively. Our diverse product range stems from a desire to offer end-to-end solutions that simplify operations, enhance customer experiences, and drive profitability. By combining culinary innovation with technology and consultancy services, we aim to empower café and restaurant owners to excel in an increasingly competitive market.
3. Popping boba is gaining popularity in the Indian market. How has D’aromas contributed to this trend, and what innovations do you see in this space?
D’aromas has been a key player in introducing and popularizing popping boba in the Indian market. Our focus has been on maintaining international quality standards while catering to local tastes. We have also innovated by expanding flavor profiles and exploring new applications, such as using popping boba in desserts, cocktails, and bubble tea. Looking ahead, we see opportunities in creating healthier, plant-based versions and experimenting with customizable flavor and texture options.
4. Premixes and ready-to-use products have revolutionized café operations. How do D’aromas’ premixes address the need for quality and convenience?
Our premixes are designed to strike the perfect balance between quality and convenience. We source premium ingredients to ensure a superior taste profile while simplifying the preparation process for café staff. This allows businesses to maintain consistency, reduce preparation time, and cater to customer demands efficiently. From beverages to desserts, our premixes are tailored to meet the evolving preferences of modern consumers.
5. What role do your marketing and consultancy services play in ensuring the success of your clients’ cafés and restaurants?
Marketing and consultancy are critical to the growth of any HoReCa business, and we leverage our expertise to offer strategic guidance and actionable solutions. Our consultancy services include menu development, staff training, and operational efficiency audits, while our marketing support helps clients effectively position their brand and attract customers. Together, these services ensure that our clients achieve sustainable success in a competitive market.
6. As a leader in the HoReCa space, how do you see the industry evolving over the next five years, and what role will D’aromas play in shaping that future?
The HoReCa industry is poised for significant transformation, with trends like sustainability, technology integration, and personalized customer experiences gaining prominence. Over the next five years, we anticipate a rise in demand for plant-based products, AI-driven menu customization, and eco-friendly packaging. D’aromas is committed to leading this evolution by innovating in these areas and empowering our clients to stay ahead of the curve through cutting-edge solutions and strategic partnerships.
