The Fortune India
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DRK Jewels Celebrates Navratri with a Palette of Colours, Stones, and Timeless Elegance

This Navratri, DRK Jewels invites you to celebrate tradition and elegance in a way that resonates with the vibrant spirit of the festival. Just as each day of Navratri carries its own colour, symbolising strength, devotion, and grace, DRK Jewels brings forth a curated selection of jewellery where every stone, every piece, mirrors that emotion.

From radiant rubies and serene sapphires to dazzling diamonds and heritage-inspired polki, DRK Jewels showcases jewellery that embodies the hues of Navratri while also making a statement for every occasion beyond. With silver jewellery and moissanite polki being especially sought after during this festive season, DRK Jewels highlights its signature expertise in moissanite polki creations, a favourite among modern buyers for its brilliance, accessibility, and timeless charm. The house also embraces the cultural tradition of silver shopping during Navratri, ensuring that every piece carries not just beauty, but also auspiciousness and meaning.

“Jewellery, like festivals, is about storytelling. This Navratri, we wanted to connect the joy of colours with the beauty of our creations, giving people a way to not only adorn themselves but also carry forward the symbolic essence of each day,” says Paarth Khanna, Third-Generation Custodian of DRK Jewels.

With a legacy that spans over seven decades, DRK Jewels has always stood as a bridge between heritage and modernity. This Navratri campaign reaffirms the house’s philosophy: jewellery is more than ornamentation; it is an intimate reflection of culture, art, and individuality.

Celebrate Navratri, celebrate colours, celebrate timeless elegance with DRK Jewels.

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