The Fortune India
Fashion & Beauty

Your Guide To Nykaa’s Pink Friday Sale- The Year’s Biggest, Baddest & Boujeest Celebration Of Style

  • Sale begins on 24th November and ends on 28th November
  • Mark your calendar, download the Nykaa and Nykaa Fashion apps now 

New Delhi, November 23, 2021: The shopping event you have been waiting for all year long is here, in all its pink glory and every bit worth the hype. Nykaa’s once-a-year, beauty & fashion haul- the Pink Friday Sale– begins on 24th November and it is bigger than EVER! With beauty, fashion, and everything stylish on offer, Pink Friday is the only plan you need to get in on this season. With over 2,400 participating brands on up to 50% off, INR 300 off for first-time shoppers, and a fetching 15-day return policy, this shopping experience is all set to feature the widest curation of 100% authentic products from international bestsellers to homegrown staples. 

From cult favourites to beauty staples, fashion must-haves, luxe indulgences, dedicated stores, exclusive deals to flash sales, we will make sure you are spoilt for choice! But even the biggest shopping pros can do with some help before a serious haul. So, here’s a little peek into what’s in store, that you absolutely cannot and should not resist:

  • Slash & Save: Want to save something extra? This fun, gamified price-slashing tab allows you to bring down the price of combos on Nykaa. The more you slash, the more discounts you’ll get, and the more people who get involved, the better! So, get your friends, family, and everyone around to help you reach the best price for your favourite combos by slashing and saving
  • Biggest Beauty Steals: With up to 50% off Nykaa Cosmetics, Nykaa Naturals – Hair and skin, Kay Beauty, Nykaa Fragrances, Nykaa SkinRX, Wanderlust offers on Luxe brands such as Estee Lauder, Clinique, M.A.C. Kiehl’s, Benefit combos that you just can’t let go, your beauty closet is going to be singing with joy once you grab these offers. But that’s not the end of the treat! Nykaa’s repertoire of coveted global brands, including the iconic Charlotte Tilbury, Morphe, Nudestix, Huda Beauty, Elf Cosmetics are just some of the names that are serving up delicious deals for Pink Friday.
  • Watch & Buy with Dolly Singh: Shopping just got more fun! Your favourite influencer, the funny and glamorous Dolly Singh, will chat with you live on Nykaa and reveal some of the greatest offers and deals on the Pink Friday Sale. These exclusive offers will keep popping up as you watch her live on Nykaa’s app, and you can shop while you watch!
  • Price Drops and Deal Zone: We have some mysteries lined up for you too! During the Pink Friday Sale, specifically on 25th, 26th, and 28th November, you can avail limited time offers in our Price Drop feature. Get on the app every two hours these days to know what’s new on sale with exquisite special offers, just live for a couple of hours. You’ll find these Price Drops on the banners of the Nykaa app homepage. And to browse the best deals and offers of the Pink Friday Sale in one place, simply head to the Deal Zone, segregated by categories for easy scanning.
  • High Fashion for every kind of personality: Whether you’re the life of the party, the showstopper, the Instagram obsessed, the Mick Jagger, the one who never leaves the dance floor or the ‘I need my bed’ kind, the Pink Friday sale has something for every kind of party personality. With discounts that get you grooving and top brands to dress your best, Pink Friday will bring you access to over 1100 brands up to 70% off across women, men, kids, home, and tech categories.
  • Nykaa Pink Friday Game Night: This is a game show like no other. Six digital stars playing classic party games with a beauty twist – what could possibly go wrong? Catch the madness and mayhem by subscribing to the YouTube channel, as your favourite beauty influencers go head-to-head in this epic showdown
  • In-store at Nykaa: In 89 stores across India, and for the first time in cities such as Gwalior, Allahabad, and Mysore, shoppers can immerse themselves in the quintessential Nykaa experience during Pink Friday. Shop from the plethora of brands available across categories- cosmetics, skincare, fragrances among others and paint the town pink!

Here’s a tip! Create your wish list early on with Nykaa’s Pink Box on the top-right of your app, next to your bag. Prices of the top brands and products will be revealed pre-sale so that you don’t need to wait for the last moment to discover the big discounts, combos, and deals. Get clicking and download the Nykaa & Nykaa Fashion app now.

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