CCTV cameras are everywhere, from bustling retail stores and cafés to offices and warehouses, yet most remain underutilized, functioning only as passive security devices. Enalytix is changing that reality by turning ordinary cameras into intelligent, real-time business tools powered by AI.
The company was founded by Rajul Tandon, a technology entrepreneur with extensive experience in IT and product development, and Neerja Kumar, a strategist skilled in operations and organizational leadership. They identified a gap in how businesses were using video surveillance. While cameras recorded hours of footage, that data rarely translated into actionable insights. Enalytix was created to give these silent observers a voice, converting video feeds into measurable intelligence for operations, safety, and customer experience.
Enalytix’s platform operates across sectors such as retail, quick-service restaurants, cafés, warehouses, and commercial spaces. Its solutions go far beyond traditional monitoring, providing insights into footfall, queue management, dwell times, staff productivity, compliance adherence, and inventory verification. In quick-service restaurants, for example, the AI Café solution tracks each cup served, matches it with billing data, monitors kitchen hygiene protocols, and generates alerts in real time if discrepancies or potential pilferage occur.
The system also monitors staff operations, detecting unattended counters, missed customer interactions, and deviations from standard operating procedures. In retail, it analyzes customer behavior, movement patterns, and store layout efficiency, allowing managers to optimize operations and enhance in-store experiences. For security-sensitive areas, Enalytix can flag intrusions, count high-value assets, and trigger alerts for anomalous activity, all while processing data locally to ensure privacy.
What sets Enalytix apart is its plug-and-play design. The platform works with existing CCTV infrastructure, avoiding costly hardware overhauls. Its edge computing architecture allows AI models to run on-site, providing real-time insights even in environments with limited connectivity. Every alert is backed by timestamped visual evidence, ensuring reliability and transparency.
Looking ahead, Enalytix is building a future where AI-driven video intelligence becomes a standard layer in business operations. The company is developing modules for women’s safety, capable of detecting distress gestures and triggering silent alerts, and AI-based fire detection for early intervention in high-risk areas. Its vision is to empower businesses to not just react to events, but anticipate and prevent them, turning cameras from passive recorders into proactive decision-making tools.
With a growing presence in India’s Tier I to Tier IV cities and plans to expand internationally to the UAE and Middle East, Enalytix aims to capture a significant share of the AI video analytics market. Its approach exemplifies a larger shift in the industry, using technology not merely to watch, but to understand, respond, and optimize human and operational performance.
In essence, Enalytix is redefining what video surveillance can do. From tracking inventory in real time to improving customer experience and ensuring safety, the company is transforming silent cameras into intelligent allies, helping businesses operate smarter, safer, and more efficiently in an increasingly competitive landscape.
